CinemaCon 2017

Thursday, 16 March 2017 / Published in Uncategorized

CinemaCon 2017 in Las Vegas Looks to Be an Event to Remember

CinemaCon 2017 is taking place at Caesars Palace in Las Vegas next month, and Seating Concepts cannot wait for the big day! Not only do we have some exciting news to share, but CinemaCon also promises to be a great time for the movie theater industry.

cinemacon2017CinemaCon is an annual tradeshow for movie theater owners around the globe, but distribution companies, equipment manufacturers, marketing and advertising personnel, and others in the motion picture and entertainment industries also attend. As a leader in cinema seating innovations, Seating Concepts is glad to be attending CinemaCon again this year, because it promises to be an incredible event.

The Biggest and Best CinemaCon Yet

CinemaCon (previously known as ShoWest) has been occurring since the 1970’s, and since then it’s become the best, the biggest, and the most important and popular movie theater and motion picture industry tradeshow around. Each year the lineup gets bigger, the crowds get larger, the demonstrations get more memorable, and the presentations get more exciting. At CinemaCon 2017, there will be a record number of attendees and exhibitors, including:

  • Over 5,000 industry professionals in attendance
  • Over 500 booths to see
  • 12 premium demonstration sites to visit
  • Over 80 countries represented

And the best part is that this year will see the most major studio participation ever, including Paramount, Amazon Studios, 20th Century Fox, Lions Gate, Sony Pictures, Universal Studios, Disney, Warner Brothers, and more.

Focusing on the Future: Millennials as Moviegoers

One of the best things about CinemaCon is that it’s both entertaining and informative for movie theater owners. Each year, there are presentations, seminars, and discussions that are relevant to the present and future of the movie theater industry. The most pertinent topic that comes up year after year is how movie theater owners can keep their theaters up-to-date, cutting-edge, and relevant in a modern world. This is becoming increasingly difficult in an age when technology makes movies, documentaries, and shows available at the click of a button on any mobile device.

This year, the major theme of the seminars and presentations will be how movie theater owners can connect with Millennials, who will soon make up the largest part of the moviegoing public. On top of things like making alcoholic beverages available in movie theaters, the discussion will also focus on how technology, improved equipment, and innovative products can help theater owners stay competitive when moviegoers are willing to travel farther distances and pay more for a state-of-the-art theatrical experience.

Seating Concepts to Reveal Two New Chair Models

Seating Concepts will be in booth 513F at CinemaCon 2017, and we hope to see you there. In the spirit of showcasing the latest innovations and newest technologies in the cinema industry, we’ll be unveiling two brand new movie theater chair models, plus a few new and improved model redesigns. The types of exciting improvements and cinema seating features you can expect from the new models include:

  • Heated seating
  • Dual motors that let you control the seat and back independently of each other
  • Brand new service tables
  • Multiple electric recliners that only need a single power source

CinemaCon 2017 is happening March 27 to 30 at Caesars Palace in Las Vegas, and we at Seating Concepts are counting down the days. This year’s CinemaCon promises to be the best yet, and along with the exciting products, innovative theater equipment, and latest technology, you can also expect some incredible seminars, impressive presentations, and thrilling feature screenings. Stop on by booth 513F to say hi to our team while you’re there, or visit the website,, or call 619-491-3159 in the interim for more information.